Social Media Audit (PERRINN 424)

Context: early-stage accounts & scope

This audit evaluates PERRINN 424's early‑stage social media and platform presence. Instagram and X were created only recently, and the Facebook Page and Meta Business Manager were set up during this engagement. Because the project is in its foundational phase, performance indicators reflect new‑account behaviour rather than underperformance.

The focus of this audit is forward planning rather than historical correction. Several recommended enhancements (Pixel, CAPI, paid activity, expanded publishing cadence, following‑strategy execution) require client approval and are not implemented automatically. These items are presented as optional next steps to support growth.

With a structured content strategy, engineering‑led storytelling, and phased implementation based on approval, PERRINN 424 is well positioned to build visibility, credibility, and long‑term audience value.

Instagram Audit

Instagram is the core platform for motorsport visibility. Competitors use it to share race-weekend narratives, engineering content, team and driver storytelling, behind-the-scenes footage, and short-form Reels for algorithm reach.

Current PERRINN status

• Very low posting volume
• Minimal Reel output (the highest-growth format)
• No hashtag strategy
• No tagging optimisation
• Lack of weekly consistency
• Visual identity not yet defined
• No narrative patterns for the audience to follow

Key gaps

1. Lack of Reels (the strongest organic reach driver)
2. No structured weekly publishing
3. Visual inconsistency
4. Minimal account interactions
5. Low use of engineering storytelling, despite being PERRINN's biggest differentiator

Opportunities

• Lean into engineering: CAD, aero, battery, simulations
• Weekly themes and consistent delivery
• Build recognisable visual look-and-feel
• Increase Reels output to 1-2 per week

Facebook Audit

Facebook remains strong for long-form motorsport updates and partner visibility.

Competitors use Facebook for:

• Race recaps
• Extended technical posts
• Partner stories
• Event announcements
• Press-style updates

Current PERRINN status

• Page is extremely underutilised
• No long-form updates
• No partner amplification
• Low visual variation
• Publishing rhythm has not yet been established due to account age

Recommendations

• Publish 1-2 long posts weekly
• Share partner and supplier stories
• Use Facebook for deeper engineering explanations
• Repurpose Instagram posts, but with longer captions

X (Twitter) Audit

X remains relevant in motorsport due to journalists, engineers, race officials, motorsport commentary, and realtime event updates. However, it has lower growth potential for consumer fanbase building.

For this audit, X metrics are based on posts published between 1–30 November 2025 (launch period).

Current PERRINN status

• Minimal presence
• Low engagement
• Weak content cadence
• Brand is not leveraging technical insights

Launch-period metrics (1–30 November 2025) across two X posts total approximately 28 impressions and 0 public engagements (0% engagement rate), matching the post-level data in the appendix.

Recommendations

• Maintain 2-3 high-signal posts weekly
• Focus on technical insights, testing updates, and announcements
• Avoid using X as a growth engine
• Avoid mass hashtags

Cross-Network Summary

Across Instagram, Facebook, and X, PERRINN's performance is limited by:

• Posting volume reflects early‑stage account status
• No content series or recurring themes
• No hashtag optimisation
• No paid structure
• No consistent brand voice
• Very low audience signalling (comments, saves, shares)

Competitors' success is pattern-driven: volume + narrative + visuals.

PERRINN's opportunity is differentiation: open engineering + community collaboration is rare in the category.

Swipe/scroll horizontally to view each chart; click to open the zoomed viewer.

Competitor Benchmarking

Competitor set includes:

• Toyota Gazoo Racing
• Porsche Motorsport
• Ferrari Races
• BMW M Motorsport
• ABB Formula E
• Mission H24
• Peugeot Sport
• Lotus
• NIO
• Forze Hydrogen Racing
• GreenGT
• Rimac Automobili

Benchmark findings

1. Competitors publish 10-20x more content. Meaning: they simply show up more, giving the algorithms more signals.
2. Competitors have clear content archetypes: race week, engineering explainers, driver stories, teasers, technical graphics.
3. Visual identity consistency: competitors have polished, predictable visuals. PERRINN must define its visual grammar.
4. Engagement is driven by event proximity, technical content, human narrative, and high-quality photography.
5. Opportunity: no competitor is truly open engineering. PERRINN can own this niche.

Swipe/scroll horizontally; click to open the zoomed viewer.

Part 2 of 4 - Content, Visuals, Calendar, Hashtags, Tagging

Content Performance Review

Neutral to assertive tone. Competitor content analysis reveals consistent patterns in what drives engagement in motorsport, EV, and engineering-led brands. These patterns are essential for shaping PERRINN's strategic framework.

Pitch Deck Alignment — Key Messaging Threads

The pitch decks and 2025 brochure emphasise four core pillars that must shape all content moving forward: simulation‑led development, sustainable motorsport leadership, the Record‑to‑Le Mans journey, and the open community model (PRN ecosystem).

• Simulation‑led engineering: virtual development precedes physical builds; over 3,000 aero simulations and 1,000 Nürburgring laps validate the concept.
• Sustainability leadership: future Le Mans entry will use hydrogen; PERRINN positions itself as the most sustainable racing team.
• Nürburgring → Le Mans narrative: simulation record achieved, real‑world Nürburgring record next, then Le Mans 24h participation.
• Community‑driven development: open collaboration, PRN tokens, and distributed engineering define the brand.

Simulation-Led Development (Core Pillar)

PERRINN is a simulation-first engineering program. More than 3,000 aerodynamic simulations and over 1,000 simulated Nürburgring laps have shaped the 424. This is a powerful storytelling angle unique in motorsport and should be used frequently across content, including virtual lap breakdowns, engineering insights, and simulator-driven development updates.

1. Content Types That Consistently Perform

Competitors win by executing the same six core formats repeatedly:

A. Engineering and Technical Content

Examples:

• Aerodynamics breakdowns
• Battery system insights
• Chassis development
• CAD previews
• Simulator workflow

Engagement reason: Fans value "how it works" content, especially when explained visually.

B. Behind-the-Scenes Access

Examples:

• Factory build
• Testing prep
• Workshop activity

Engagement reason: It satisfies curiosity and humanises the team.

C. Race Weekend Moments

Dominate engagement spikes due to:

• Real-time emotion
• Win/loss tension
• Driver presence

D. Human and Team Stories

Spotlights:

• Engineers
• Mechanics
• Drivers
• Leadership voices

Builds trust and relatability.

E. Render Posts and Car Imagery

High-quality renders perform extremely well when stylised.

F. Technical Diagrams and Visual Explainers

One of the biggest opportunities for PERRINN.

Where PERRINN Stands Today

Current output is limited, meaning we do not yet know what could perform best - but we know from category data:

Technical content is the biggest untapped opportunity.

Opportunities to Own vs Competitors

• Own the "transparent engineering" space
• Run recurring formats ("Development Update", "Inside the Aero Lab")
• Use explainers to differentiate from every factory team

Visual Analysis

Neutral tone. Motorsport visuals are surprisingly consistent across competitors. This uniformity creates an opportunity for PERRINN to differentiate visually through its engineering-first identity.

1. Competitor Visual Patterns

Top-performing brands rely on:

• Trackside cinematics: Wide shots, motion blur, panning car passes
• High-contrast, polished car imagery: Studio shots, renders, teaser crops
• Human expression: Drivers, engineers, pre-race tension
• Data-led graphics: Lap times, technical overlays, race analytics

2. PERRINN's Visual Opportunity

Target: The visual identity should lean into technical detail, not Instagram glamour.

Recommended visual style:

• High-contrast engineering lighting
• CAD overlays
• Real workshop textures (carbon, aluminium, wiring)
• Exploded diagrams
• Collaborative imagery (engineers working together)

Differentiation strategy: You do not need to match Porsche or Ferrari cinematic photography. Show the build. Show the data. Show the thinking. That is your competitive advantage.

Posting Calendar

Consistency is the #1 predictor of account growth in motorsport content.

Recommended weekly calendar:

Posting Calendar (at-a-glance)

Narrative campaigns should also track the multi‑year journey: simulation breakthroughs, preparation for the real-world Nürburgring record, and early indicators of Le Mans readiness. These themes help audiences follow the long‑term story.

Sim & Sustainability Content Schedule (First 3 Months)

The posting calendar above defines cadence. This schedule layers in two core storytelling pillars drawn from the pitch decks: simulation‑led development and sustainable motorsport. These themes should appear every week, not as one‑off campaigns.

Beyond Month 3, repeat and refine this pattern: maintain weekly simulation storytelling, ensure at least one sustainability‑focused post each week, and regularly feature community sim content to keep the audience actively involved in the Road to Le Mans narrative.

Optimal Posting Times (Instagram & Facebook)

Source: ViralPost™ posting windows · 7–13 December 2025

High-Performance Posting Windows

• Primary window: 3:45 pm – 5:45 pm GMT (strongest performance across the week)
• Secondary window: 1:00 pm – 1:45 pm GMT (solid support slot for secondary posts)
• Optional morning slot: 8:50 am – 9:10 am GMT (especially strong on Friday and Saturday)

Daily Optimal Times (Rounded Summary)

• Sunday: 4:09 pm, 5:33 pm
• Monday: 4:07 pm, 5:14 pm, 5:49 pm
• Tuesday: 3:51 pm, 5:05 pm, 6:08 pm
• Wednesday: 3:50 pm, 5:05 pm, 5:48 pm
• Thursday: 4:07 pm, 5:14 pm, 5:49 pm
• Friday: 8:55 am, 4:09 pm, 5:12 pm
• Saturday: 9:06 am, 1:36 pm, 4:10 pm

Posting Recommendations

Use the 4–6 pm GMT window for high-impact content such as Reels, engineering explainers, and important updates. The 1–2 pm slot suits partner content and lighter posts. Morning slots are suitable for quick engineering snapshots, workshop progress, or Stories.

Monthly Themes

These themes structure storytelling so the audience understands the narrative flow of the project.

Month 1

Theme: Engineering Foundations

• Chassis development
• Simulation workflow
• CAD to real-world process

Month 2

Theme: People and Partners

• Engineer spotlights
• Key partners
• Collaborative workflows

Month 3

Theme: Motorsport Ecosystem

• EV endurance landscape
• WEC comparisons
• Future of hydrogen/electric racing

Month 4

Theme: Behind-the-Scenes Deep Dive

• Factory
• Build progress
• Track testing prep

These rotate every quarter to keep storytelling fresh.

Hashtag and Tagging Strategy (Full Multi-Page Section)

Assertive, expert-level. This is one of the most important sections because PERRINN is currently gaining zero search-index benefit, due to too few hashtags, not using correct categories, not tagging collaborators, and missing topical clusters. This strategy fixes that.

1. Instagram Hashtag Strategy

Use 6-10 hashtags per post for search indexing, topic clustering, and avoiding spam penalties.

Hashtags must be in the caption, not the comments. Instagram now indexes caption hashtags for SEO.

Hashtag Categories PERRINN Must Use

A. Brand Tags

#PERRINN #PERRINN424 #PERRINNProject #PERRINNEngineering

B. Motorsport Category Tags

#LeMans #WEC #EnduranceRacing #FutureMotorsport #ElectricEndurance

C. Engineering Tags

#AeroEngineering #CADDesign #VehicleDynamics #SimulationEngineering #ElectricPowertrain

D. EV Tech / Sustainability Tags

#EVInnovation #SustainableMotorsport #ElectricRacecar #EVFuture

E. Niche Tags (low competition, high visibility)

#EngineeringExplained #CarbonFiberTech #RaceCarDesign #TechMotorsport

These niche tags are your competitive edge.

2. Facebook Hashtag and Keyword Strategy

• Meta deprioritises hashtags on Facebook. Use natural-language keywords (e.g., "electric endurance", "open engineering", "aero development").
• Tag partners and collaborators to boost reach.
• Avoid 10+ hashtag blocks; it reduces perceived credibility.

3. X (Twitter) Hashtag Strategy

• Use 0-2 hashtags maximum. Best format: short sentence + value + image/GIF + 1 hashtag.
• Use event-based tags sparingly (e.g., #LeMans during announcements only).

Caption & Algorithm-Aware Posting Guidance (2025)

As platform algorithms evolve, social SEO and user-experience signals matter more than raw hashtag volume. Use hashtags to support thoughtful content, not replace it. Follow the platform counts set above; these notes simply fine-tune execution.

• Prioritise natural, keyword-rich captions: Clearly describe what the post covers (simulation update, hydrogen powertrain detail, race-week teaser). This improves text search and context indexing.
• Stay in each platform's sweet spot: For Instagram, use 6-10 total (lean toward 6-8 on most posts, 4-6 on short Reels); on X use 0-2; on Facebook keep tags minimal and focus on keywords.
• Keep hashtags in the caption: Placing tags in captions remains more reliable for indexing and discoverability than pushing them into comments.
• Content quality beats hashtag count: Strong visuals, meaningful captions, quick replies, saves, and shares drive reach more than long hashtag blocks.
• Adapt per format: Keep Reels and visual-first posts tight (short hook + 4-6 tags within the platform ranges); longer explainers can carry the higher end of the allowed range with clear keywords.
• Use alt text or descriptions on images: Renders, diagrams, and workshop photos should include descriptive text to support accessibility and SEO.

Tagging Strategy

Tagging matters as much as hashtags.

Always tag:

• Collaborators
• Engineers
• Simulation partners
• Suppliers
• Technical contributors
• Event organisations

Tagging increases visibility, resharing probability, and cross-platform authority.

Tagging Rules by Platform

Instagram: Tag in-photo when possible; use @mentions in captions; tag up to 10-20 accounts if contextually relevant.

Facebook: Tag partners in long-form posts; use location tagging for events.

X: Tag contributors in technical posts; avoid tagging irrelevant large accounts.

Advanced Hashtag Library

Below is the full hashtag library, ready to paste into your management system.

Starter Set (10-12)

#PERRINN424 #OpenEngineering #ElectricEndurance #EVInnovation #LeMansFuture

#RaceTech #AeroEngineering #CADLife #SustainableMotorsport #FutureMotorsport

Advanced Set (25-30)

#BatterySystems #VehicleDynamics #EngineeringDesign #SimEngineering #WEC #LeMans #ElectricRacecar #EVFuture #TechMotorsport #InnovationLeaders #HydrogenFuture #CarbonFiberTech #RaceCarEngineering #ElectricPerformance #ZeroEmissionsRacing #EVTech #EngineeringJourney #FutureOfRacing #OpenSourceEngineering

Tag-Bundle Library (by Content Theme)

Stories Hashtag Rules

• Use 1 "hidden" hashtag
• Use 1 location tag
• Optional: 1 topic sticker

Part 3 of 4 - Interaction, Following, Meta Verified, Paid Readiness, 90-Day Roadmap

Interaction Strategy

Interaction is a critical element of growth, and PERRINN's current engagement is very low because comments go unanswered, no routine exists, no partner engagement is happening, and no community-building structure is in place. To fix this, implement a structured engagement workflow.

Daily Interaction Workflow (10-15 minutes)

• Reply to all comments (engagement signals improve ranking in followers' feeds)
• React to all positive messages (lightweight actions that build trust)
• Reply to all DMs (users expect responsiveness)
• Engage with partner content (partners will reciprocate if PERRINN engages first)

Weekly Interaction Workflow (30-40 minutes)

• Comment on 5-10 competitor/peer posts (increases PERRINN visibility to their audiences)
• Share relevant industry news (positions PERRINN as an informed voice)
• Reshare partner content (strengthens commercial and collaborative relationships)

Monthly Interaction Workflow

• Run Stories Q&A or polls (interactive Stories are the #1 driver of engagement depth)
• Thank partners publicly (strengthens external relationships)
• Publish milestone updates (fans appreciate progress and transparency)

The simulator and digital R&D community offer significant engagement potential. Engaging sim‑racing creators, sharing virtual lap data, and involving contributors aligns with PERRINN's open, digital‑first development model.

Sim Racing Community Engagement Plan

PERRINN already has a strong simulation foundation and related content on its website. This can be used to activate a dedicated sim racing audience across platforms such as Instagram, YouTube, Twitch, and Assetto Corsa modding communities.

The goal is to position PERRINN as a "sim-first" racing team: fans and sim racers can drive the 424 virtually, follow its development in simulation, and later see that work translate into real-world Nürburgring and Le Mans milestones.

Core content ideas

• Short Reels of simulator laps, development footage, and engineer explanations of how virtual laps inform real-world decisions.
• "From sim to circuit" posts that connect specific simulation insights to design changes, aero updates, or strategy decisions.
• Feature posts that highlight sim racing community creations, such as user-made videos, screenshots, and lap attempts using the 424.
• Regular "Sim Update" slots in the monthly content themes, sharing progress on virtual testing and Nürburgring preparation.

3D model access as an engagement mechanic

PERRINN already makes a 3D model of the 424 available via its website. This can be turned into a targeted engagement mechanic for sim racers:

• Publish a Reel or carousel introducing the 424 in simulation and inviting sim racers to drive it in games such as Assetto Corsa.
• Use a simple call-to-action: for example, "Comment SIM" or "DM us 3D" to receive a link to the 3D model download page.
• Respond with a link to a dedicated 3D model landing page on the PERRINN website, which can include usage notes and credits.
• Encourage users to share their own laps and tag PERRINN, creating a loop of user-generated content that can be reshared.

This mechanic is feasible, aligns with PERRINN's open engineering philosophy, and builds a high-signal audience of technically engaged fans. It should be implemented thoughtfully, with clear download information and an appropriate landing page on the PERRINN site.

Longer-term opportunities

• Partner with sim racing creators and streamers to showcase the 424 in community races and events.
• Run monthly "Best Lap" or "Best Setup" spotlights, featuring sim racers who share their experiences with the 424.
• Develop educational content that explains how professional simulation differs from consumer sims, while still inviting fans into the process.

Over time, this sim racing engagement layer can become one of PERRINN's most distinctive audience growth engines, reinforcing the simulation-led development story and creating a bridge between virtual and real-world performance milestones.

Using PERRINN's Sim Rig & Engineering Articles for High-Value Content

PERRINN already publishes detailed articles about its simulator rig and engineering processes. These assets can be converted directly into recurring, high-performing social media content. This strengthens the brand's position as a simulation-first, engineering-transparent motorsport team.

1. Sim Rig Content as a Growth Engine

• Break down sim rig components (hardware, motion system, telemetry) into short Reels and carousels.
• Share engineer commentary on how virtual testing informs real-world Nürburgring preparation.
• Use sim rig footage to explain setup changes, default baselines, and how the 424 responds to tuning adjustments.
• Create a monthly "Inside the Simulator" series featuring insights from virtual laps.

2. Engineering Articles → Visual Explainers

Long-form engineering content from the PERRINN website can be repurposed into educational, platform-friendly formats:

• Carousel explainers (e.g., aero decisions, cooling architecture, suspension kinematics).
• Short Reels with CAD overlays, before/after comparisons, and narrated engineering insights.
• "Sim → Design → Real World" posts that show how simulation results drive actual design changes.

3. Linking Sim Content to the Nürburgring → Le Mans Narrative

Every piece of sim or engineering content can reinforce the long-term journey: virtual world records, preparing for the real-world Nürburgring run, and ultimately developing the hydrogen-powered Le Mans entry. This narrative consistency helps audiences understand the strategic significance of simulation.

4. Community Activation Using Technical Content

• Invite sim racers to replicate PERRINN's setup experiments and share their results.
• Feature community lap attempts (Reels, screenshots, YouTube clips) using the 424 model.
• Create "Sim Setup of the Week" or "Fastest Lap Feature" using user submissions.
• Publish Stories highlighting engineering article takeaways and how fans can try them in Assetto Corsa or similar sims.

Together, the sim rig insights, engineering articles, and downloadable 3D model form a powerful ecosystem of technical storytelling. This positions PERRINN as the most open, simulation-driven racing project in motorsport and builds a dedicated niche audience that grows organically over time.

Following Strategy

Following/unfollowing actions will only be performed with explicit client approval to protect brand reputation and control.

PERRINN must avoid mass-follow behaviour; motorsport audiences spot spam-following instantly.

Target: 50-100 high-relevance accounts, including:

• WEC teams
• EV innovators
• Hydrogen projects
• Key technical suppliers
• Engineer influencers
• Motorsport journalists
• Relevant institutions
• Simulation companies
• Carbon, aero, electronics partners

Additional high‑value following targets include sim‑racing influencers, virtual motorsport communities, hydrogen mobility leaders, EV researchers, and digital engineering platforms aligned with PERRINN's simulation‑first methodology.

Why this matters: High-signal follows shape suggested account visibility, reputation, and algorithmic trust. Quality over quantity.

Meta Verified Guidance

Meta Verified is worth pursuing only on Instagram at this stage.

Benefits:

• Increased trust
• Improved DM filtering
• Access to support
• Lower impersonation risk
• Slight reach improvement

Not recommended for X: X Verified carries negative brand sentiment in many categories.

Facebook Verified = optional: useful only if publishing long-form content frequently.

Paid Readiness

Note: This engagement includes a lightweight initial Meta ads test, monitored for 72 hours, to gather early performance signals and help shape recommendations for future activity.

Additional paid infrastructure (Pixel, CAPI, advanced optimisation) can be implemented if helpful in later phases. For this stage, the 72‑hour test provides directional insight without requiring full setup.

1. Meta Business Manager fixes required

• Correct Business Manager ownership
• Correct Page ownership
• IG + FB properly linked
• Tracking pixel installed
• Conversions API configured
• Verified domain (if linking out)

Note: Without this, Meta cannot optimise delivery.

2. Audience building

Once setup is fixed, create:

Warm audiences: video viewers (3s / 25% / 50% / 75%), engaged users (likes, comments, saves), Page engagers (FB + IG).

Cold lookalikes: based on engaged users and video viewers.

3. Creative assets required

• 6-8 Reels
• 6-10 static graphics
• Engineering graphics
• Behind-the-scenes workshop clips
• Template-based announcement graphics

4. When ready: first campaign

Campaign: "Brand Awareness: Engineering Storytelling"

Spend: GBP 5-10/day for 14-21 days

Goal: build warm audiences for future retargeting

90-Day Growth Plan

The roadmap is divided into three phases.

Practical use: treat this 90-day roadmap as an execution checklist. If you need a rapid start, prioritise the items marked for Weeks 1–2 and combine them with the Immediate next steps in the Executive overview section. This ensures momentum without having to read the full audit end-to-end before taking action.

Phase 1 - Foundation (Weeks 1-2)

Objective: fix technical setup and create publishing infrastructure.

• Fix Meta Business Manager (ensure PERRINN owns all assets; connect IG + FB correctly; assign proper admin roles)
• Install Pixel + CAPI (if future ads expected)
• Standardise profiles (bio, handles, profile images, highlight covers optional)
• Build content templates (Reels, static posts, carousels, engineering explainers)
• Draft 30 days of content in a calendar (essential to avoid inconsistency)

Phase 2 - Momentum (Weeks 3-8)

Objective: establish consistency and build audience signals.

• Implement weekly posting schedule
• Instagram: 4 posts weekly; 3-5 Stories
• Facebook: 1-2 long-form posts
• X: 2-3 technical posts
• Begin interaction workflow (daily + weekly routines)
• Scale Reels production (aim for 6-8 reels per month; algorithmic priority)
• Optimise hashtags (use the provided category libraries)
• Publish engineering storytelling (CAD, aero, physics, battery development, simulation)
• Monitor top-performing posts (engagement rate, saves, shares) to shape strategy

Phase 3 - Paid Readiness and Optimisation (Weeks 9-12)

Objective: prepare PERRINN for proper brand awareness campaigns.

• Build warm audiences (video viewers, engaged users, profile engagers)
• Create creative sets (Reels, technical visuals, announcements)
• Run first awareness campaign: GBP 5-10/day, 14-21 days
• Objectives: build warm audiences, seed future growth
• Review KPIs: impressions, reach, engagement rate, Reel performance, Story completion rate
• Adjust content strategy based on top-performing themes, visual analytics, engineering topics

Road to Le Mans — Visual Timeline

Part 4 of 4 - Technical issues, opportunities, recommendations, checklists, appendices

Technical Issues

During review of PERRINN's digital ecosystem, several technical gaps were identified that directly limit publishing performance, paid readiness, and reach:

1. Meta Business Manager Setup

Problems identified

• Meta Business Manager has been successfully created during this engagement
• Additional structural enhancements are optional and require client approval
• Future asset connections depend on permissions granted by the client
• Role expansion or delegation requires explicit client approval

Recommendation: Fix Meta Business Manager immediately. It is the single most important technical step.

2. Missing Pixel and Conversions API

Problem:

• Advanced tracking (Pixel, CAPI) is optional and requires client approval
• Warm‑audience creation depends on whether paid activity is authorised
• Funnel measurement is only needed if future paid campaigns are approved

Recommendation: Install Pixel + CAPI during Phase 1.

3. Inconsistent Branding Across Platforms

Problem:

• Handles differ
• Profile images differ
• Bios differ
• Links differ

Recommendation: Standardise visual identity for trust and recognition.

4. No Unified Content Archive

Problem: Content scattered with no repository or references for recurring formats.

Recommendation:

• Engineering renders
• CAD content
• Reels template
• BTS workshop images

5. No Hashtag or Tagging Structure

This severely limits search ranking on Instagram.

Opportunities

Strategic, optimistic tone. PERRINN is not competing for the same space as Ferrari, Toyota, or Porsche. PERRINN's advantage is engineering transparency.

1. Own "Open Engineering" in motorsport. Competitors hide engineering detail; you can publish it.
2. Be the EV endurance thought leader. The category is new; no one has claimed this narrative.
3. Produce technical storytelling at scale. The EV community thrives on simulations, CAD, battery development, aero insights, physics-based explainers.
4. Leverage the community model. Share progress openly; invite engineers and fans into the story.
5. Build a small but high-signal audience. Aim for the right engineers, partners, investors. Quality over quantity.

Another key opportunity is narrative ownership of the full development arc: achieving a sub‑5‑minute Nürburgring lap in simulation, progressing toward breaking the physical Nürburgring record, and transitioning into a hydrogen-powered Le Mans program. No other team provides this level of transparency or long‑term vision in public.

Strategic Recommendations

Strong, assertive tone.

1. Prioritise Instagram as the core platform (80% of organic potential).
2. Publish a minimum of four posts per week (no exceptions; volume is the missing piece).
3. Use engineering storytelling as the anchor (aero challenges, CAD to real world, simulation loops, battery development).
4. Push Reels for growth (algorithmic priority).
5. Fix Meta setup immediately (paid and organic performance depend on it).
6. Establish a high-quality following list (EV innovators, motorsport engineers, technical creators, OEMs, simulation partners).
7. Build warm audiences over 90 days to ensure future paid success.
8. Standardise visual identity (colour grading, composition style, typography, on-screen graphics).
9. Repurpose content cross-platform (Instagram to Facebook long form; Instagram to X technical shorts).
10. Avoid wasting resources on X growth (use X for insights, announcements, journalist visibility).

Implementation Checklist

Practical and tactical. Designed so the team can execute smoothly.

Profile and Technical Setup

Content Setup

Engagement Setup

Hashtag and Tagging Setup

Paid Readiness

Metrics

Appendix — Drafted 5 Post Concepts (Based on Pitch Deck & Audit)

These five post concepts are engineered to align with PERRINN’s pitch‑deck messaging, simulation‑first identity, engineering transparency, and the Road to Le Mans narrative. They are intended as the first set of redesigned posts promised within the contract.

1. Post 1 — Simulation Milestone: Sub‑5 Nürburgring Lap

   Short Reel showing simulation footage, aero overlays, and an on‑screen caption: “The journey begins in simulation — over 1,000 virtual laps refining the 424.” CTA: “Follow the Road to Le Mans.”

2. Post 2 — Engineering Spotlight: Aero Development

   Carousel: CAD renders, CFD snapshots, lightweight technical copy. CTA: “Transparent engineering — see how the 424 evolves.”

3. Post 3 — Human Story: The Contributors Behind 424

   Static or short video showing 1–3 engineers or contributors. CTA: “PERRINN is built by a global community — over 10,000 members.”

4. Post 4 — Sustainability / Hydrogen Future

   Graphic explainer: “Why hydrogen for Le Mans?” Key benefits: zero emissions, energy density for endurance, alignment with ACO future categories.

5. Post 5 — The Road to Le Mans (Narrative Launch)

   Reel timeline: Simulation → Real Nürburgring record → Le Mans. CTA: “Join the development story in real time.”

Appendix - Competitor Tables

Key benchmarking extracts (IG competitors: 1 Aug – 29 Nov 2025; Facebook: 1 Aug – 30 Nov 2025; X: 1 Aug – 3 Dec 2025).

Data notes: IG competitor export includes 19 profiles; PERRINN records 11 public engagements across 5 posts (2.2 per post). Facebook Page logged 2 posts on 28 Nov (11 views, 0 engagements). X export totals 8 posts, 163 impressions, and 4 public engagements (~2.5% per impression); treat as launch-period signals only.

Appendix - Optimal Posting Times

Summary of optimal organic posting times for Instagram and Facebook cross-posts based on Sprout Social ViralPost™ data (7–13 December 2025).

High-Performance Posting Windows

• Primary window: 3:45 pm – 5:45 pm GMT (strongest and most consistent)
• Secondary window: 1:00 pm – 1:45 pm GMT (reliable support window)
• Optional morning slot: 8:50 am – 9:10 am GMT (especially strong at weekends and late week)

Daily Optimal Times (Rounded Summary)

• Sunday: 4:09 pm, 5:33 pm
• Monday: 4:07 pm, 5:14 pm, 5:49 pm
• Tuesday: 3:51 pm, 5:05 pm, 6:08 pm
• Wednesday: 3:50 pm, 5:05 pm, 5:48 pm
• Thursday: 4:07 pm, 5:14 pm, 5:49 pm
• Friday: 8:55 am, 4:09 pm, 5:12 pm
• Saturday: 9:06 am, 1:36 pm, 4:10 pm

Practical use: default to the primary window (4–6 pm) for your highest-value posts, use 1–2 pm as a backup slot, and schedule optional morning posts for lighter or supporting content.

Appendix - Content Pillars

Foundational pillars for storytelling:

1. Engineering Excellence (CAD, aero, simulations, wind tunnel, battery)
2. Human Team and Partners (profiles, collaborations, contributors)
3. EV Endurance Story (future of racing narrative)
4. Behind-the-Scenes Process (factory build, workshop, testing prep)

Appendix - 72-Hour Ads Test Review Template

This template is designed to be used after the initial 72-hour Meta ads test. It structures the findings into a concise summary that can be shared with stakeholders and used to decide on next steps.

Template structure

1. Test overview: Objective, campaign name, dates, daily budget, total spend, placements, and creatives used (ideally the redesigned posts from this audit).
2. Delivery and reach: Impressions, reach, frequency, and top countries or regions reached.
3. Engagement and views: Video views (3s, 25%, 50%, 75%), engagement rate (likes, comments, saves, shares), and cost per engagement/view.
4. Creative performance: Which creatives performed best, any patterns across thumbnails, hooks, or formats (Reel vs static).
5. Audience performance: Which interest clusters or audience groups responded best and where costs were inefficient.
6. Key learnings: 3-5 bullets capturing what we learned about messaging, visuals, and audiences.
7. Recommendations: Suggested changes (e.g. refine creatives, adjust targeting, change budget allocation) and whether to extend, pause, or scale campaigns.
8. Next steps: A simple yes/no recommendation with optional phased actions (e.g. “extend for 7 days,” “refine creatives, then retest,” “pause and rework content first”).

One-paragraph example for client-facing summaries

“Over the initial 72-hour Meta ads test, we focused on building awareness around PERRINN 424’s engineering story using a small set of posts redesigned from the audit. The campaigns reached [X] people, delivered [Y] video views and [Z] engagements, and identified [one or two audience or creative insights] that clearly outperformed the rest. Based on these early results, our recommendation is to [extend/refine/pause] the campaigns and, if extended, concentrate spend on the strongest creatives and audiences while iterating on underperforming variants.”

Next Steps After the Test (visual summary)

Use this as a quick, at-a-glance flow once the 72-hour test has finished.

Appendix - Key Social Media Terms

Closing Section

This audit sets out a clear, practical, and high‑impact roadmap for elevating PERRINN 424’s presence across all major platforms. With strong engineering‑led storytelling, consistent publishing, and a phased rollout aligned with client approvals, PERRINN has the opportunity to build a highly credible and distinctive voice within the motorsport and EV ecosystem.

By strengthening technical foundations, refining content workflows, and leaning into transparency as a differentiator, PERRINN can grow an audience that is engaged, informed, and aligned with the long‑term vision of the project.

Prepared by Gridmedia

Your partner for strategic social media, content systems, and motorsport digital growth.