Anatomy of Speed: How the F1 Brand Keeps Evolving
Lee Cooke
Digital Strategist
A visual and strategic journey through the evolution of Formula 1 branding—from utilitarian wordmarks to a flexible digital-first identity system.
Read PostThe Grid Media Blog - The DownShift
Keep up with the world of motorsport, design, and marketing, our blog 'The DownShift' provides the latest industry and motorsport news, strategic sponsorship insights, design trends, op-ed articles, and updates on Grid Media's services.
Is Social Media Stealing the Show?
Lee Cooke
Digital Strategist
In the new digital world of motorsport, it's easy to get swept up in the whirlwind of social media. But don't let your website take a backseat! We explore why a strong online presence still needs a solid foundation, especially with the resurgence of long-form content and the benefits of strong backlinks for sponsors.
Read PostIs Motorsport Becoming A Monopoly?
Lee Cooke
Digital Strategist
Michael Jordan's lawsuit against NASCAR has ignited a debate about competition and control within motorsport. Could this be a symptom of a larger issue affecting various racing series, including Formula 1?
Read PostAmEx and F1 Join Forces
Lorena Claro
Branding Expert and Grid Media contributor
Formula 1 and American Express join forces in a global partnership promising exclusive experiences for fans and cardholders. Lorena Claro explores this dynamic collaboration.
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