Client help - Branding help
What branding is, what a project includes, and how it supports sponsorship.
Common questions
What is included in a motorsport branding project?
Brand strategy, logo design, and a visual identity system (colours, typography, and guidelines) built to work across your website, livery, social media, and sponsorship materials.
How does branding help with sponsorship?
A consistent, professional brand identity makes it easier for sponsors to recognise and trust your team. We design branding that translates cleanly across liveries, digital channels, and printed sponsorship materials, which supports sponsorship acquisition and retention.
Do you design branding for drivers as well as teams?
Yes. We create personal branding for individual drivers as well as identities for teams, event organisers, series, and motorsport suppliers.
Does branding work include livery and print materials?
Branding sets the visual foundation, and we also offer dedicated livery design and graphic design services to extend that identity onto vehicles, sponsorship decks, and other marketing collateral.
What is branding, and what does a branding project include?
Branding is your identity: your logo, colours, fonts, and the consistent look and tone that makes you recognisable. A branding project typically covers a short strategy conversation, logo design, a colour and typography system, and simple guidelines showing how to use it all. Good branding carries across your website, livery, social media, and sponsor documents so everything looks like one team.
What is the difference between a logo and a brand?
A logo is one mark. A brand is the whole system around it — colour palette, fonts, photography style, tone of voice, and the rules for using them consistently. The logo identifies you; the brand is what makes you memorable and credible.
Glossary
The terms that come up most on this topic, in plain English.
- Brand identity
- The visible parts of your brand working as a set — logo, colours, typography, graphics, and imagery — designed to make you instantly recognisable across your website, livery, and sponsor materials.
- Tone of voice
- The consistent style and personality of your written words, from the website to social posts and emails — for example confident and technical, or warm and approachable.
- Brand guidelines
- A short reference document setting out how your logo, colours, and fonts should be used so everything stays consistent.
- Livery
- The paint scheme and graphics applied to a race car, bike, or team equipment — the physical version of your brand identity.