Client help - Web design help
What a website project involves, what we need from you, and how search engines fit in.
Common questions
What do you need from me to get started?
Usually your logo and brand files if you have them, any text and images you want to use, access to your current domain or hosting if a site already exists, and examples of sites you like. If you do not have everything, we can help produce it.
Can I update the website myself?
Often yes. If your site is built with a content management system (CMS), you can log in and edit text, images, and pages without touching code. We will show you how. Some smaller sites are built as fixed pages, in which case we handle changes for you.
Who owns my domain name and website?
You do. The domain is registered in your name, and once a project is paid for, the website and its content are yours. We will always give you access to your domain and hosting accounts on request.
What does a motorsport website design project include?
A typical project covers strategy and discovery, design, build, and launch: understanding your brand, drivers, and sponsors, designing pages that showcase your team and results, developing a fast and mobile-friendly site, and testing on staging before it goes live.
Can you design a website that helps attract sponsors?
Yes. We design motorsport websites specifically to support sponsorship acquisition, with dedicated sponsor and partner pages, clear calls to action, and layouts built to present your results, reach, and value proposition professionally.
Do you offer hosting and ongoing support after launch?
Yes. We provide dedicated motorsport hosting and, for clients who want continued design updates after launch, ongoing design retainer packages.
Who is motorsport web design for?
Racing teams, drivers, event organisers, series, and motorsport suppliers who need a professional website to represent their brand and support sponsorship, fan engagement, or business goals.
What is SEO and will my new site have it?
SEO (search engine optimisation) is the work that helps your site show up when people search on Google. We build every site with solid SEO foundations: fast loading, clean structure, sensible page titles, descriptive headings, and mobile-friendly layouts. Ongoing SEO — regularly adding content, targeting new searches, and improving rankings over time — is a separate service.
How do search engines decide what to rank?
In simple terms, a search engine first discovers your pages (crawling), stores them (indexing), then for each search picks the results it thinks are most relevant and trustworthy. It weighs things like how well your page matches the words someone searched, how clear and useful the content is, how fast and mobile-friendly the page is, and how many other reputable sites link to you. No one controls the exact formula, but doing these things well is what moves you up.
How do you decide which keywords to target?
We start with keyword discovery: listing the phrases your customers and sponsors actually type, checking how often they are searched and how competitive they are, then choosing a realistic mix. Each important keyword is mapped to one page so pages do not compete with each other, and the wording of that page is built around it.
Do you write the words for my website?
We can. SEO copywriting means writing page content that reads naturally for people while clearly signalling to search engines what the page is about — the right headings, the target phrase used sensibly, and answers to the questions people search for. You can supply your own copy and we will refine it, or we can write it from a short brief and interview.
How long does it take to appear on Google?
A brand-new site usually starts appearing in Google within a few days to a few weeks once it is live. Ranking well for competitive searches takes longer — often a few months of content and links — and depends on ongoing work, not just the build.
What is a staging site?
A staging site is a private copy of your website where we build and test changes before they go live. It means visitors only ever see the finished version, never work in progress.
Glossary
The terms that come up most on this topic, in plain English.
- CMS (Content Management System)
- Software that lets you log in and edit your website’s text, images, and pages yourself, without writing code. WordPress is a well-known example.
- Staging site
- A private copy of your website used to build and test changes before they are published to the live site.
- Responsive design
- A layout that adjusts automatically so the site looks and works well on any screen — phone, tablet, or desktop. Search engines rank the mobile version of your site, so this matters for SEO as well as usability.
- Call to action (CTA)
- The clear next step you want a visitor to take, such as "Get in touch", "Download the media pack", or "View sponsorship options".
- SEO (Search Engine Optimisation)
- The ongoing work of helping your site appear when people search on Google — through fast performance, clear structure, useful content, and links from other reputable sites.
- Crawling and indexing
- How search engines find your site. A "crawler" follows links to discover your pages, then the search engine stores (indexes) them so they can be shown in results. A page that is not indexed cannot rank.
- Ranking factors
- The signals a search engine weighs when ordering results — relevance to the search, quality and clarity of the content, page speed, mobile-friendliness, and links from other trusted sites, among many others.
- Keywords
- The words and phrases people type into a search engine. Knowing the ones that matter to your audience guides the wording and structure of your pages.
- Keyword research / discovery
- Finding the phrases your audience actually searches for, checking how popular and how competitive each one is, and choosing a realistic set to target — then mapping one main phrase to each page.
- SEO copywriting
- Writing page content that reads naturally for people while clearly telling search engines what the page is about, using sensible headings and the target phrase without overusing it.
- Meta title and description
- The headline and short summary that appear for your page in search results. Well-written ones improve both ranking relevance and how many people click.
- Backlink
- A link to your site from another website. Links from relevant, reputable sites act as votes of confidence and help your pages rank higher.