Client help - Social media help

Use the same handle (@name) on every platform where it is free, so people and sponsors can find and tag you consistently. Set each one up as a business or professional account rather than a personal profile — that unlocks analytics, scheduling, and paid promotion. Keep the logo, colours, and bio wording consistent with your website and livery.

Instagram is best for photos, short Reels, and race-weekend Stories. Facebook suits event listings, longer updates, and reaching a local or older audience. TikTok and YouTube Shorts reward personality-led short video. X (Twitter) is for live timing, quick race updates, and talking to media. LinkedIn is where sponsorship news and partner announcements belong. YouTube is for onboard laps and highlight edits. The same photo or clip can often be reshaped for several of these.

Either. Some clients send us photos and race results and we design and schedule the posts; others handle day-to-day posting themselves and come to us for templates, campaign graphics, and sponsor-facing content. Our social media marketing service and design retainers both cover this.

For everyday updates, no — post consistently and tag the right people. Paid promotion is worth it for specific goals: promoting an event, reaching a sponsor’s region or industry, or launching a campaign. We can set up and target boosted posts as part of a marketing package.

Social media strategy, content creation, community management, and performance reporting, tailored to engage fans and attract sponsors across your team or driver’s channels.

Yes. Content is planned to showcase sponsor branding and race-weekend activity in a way that demonstrates value to current and prospective sponsors.

Both — we can create original content (graphics, race-weekend coverage, campaign assets) and manage day-to-day posting and engagement, depending on what your team needs.