Client help - Sponsorship and marketing help
How we help you approach sponsors and show the value you offer them.
Common questions
What is motorsport sponsorship marketing?
A combination of sponsorship strategy, prospecting and outreach, and the creation of proposal and activation materials that help teams and drivers win and retain sponsors.
Can you help find new sponsors, not just design materials for pitches?
Yes, our sponsorship marketing service covers strategy and prospecting and outreach as well as the design of sponsorship decks, proposals, and activation materials.
Who is this service aimed at?
Racing teams, drivers, and event organisers who need to attract new sponsors, deliver stronger sponsorship activation, or improve retention with existing partners.
Glossary
The terms that come up most on this topic, in plain English.
- Media pack
- A document presenting a team or driver to potential sponsors: results, audience reach, exposure, and partnership options. Sometimes called a sponsorship deck or proposal.
- Sponsorship activation
- Turning a signed sponsorship into visible activity — branded content, appearances, hospitality, social posts — so the sponsor gets value they can point to and measure.
- Prospecting and outreach
- Researching companies that would be a good fit as sponsors and approaching them with a tailored pitch, rather than waiting to be found.