Client help - Graphic and print design help
What we produce, and the file formats and logo versions to use for each job.
Common questions
What kind of graphic design does Grid Media produce for motorsport?
Marketing collateral, sponsorship proposals and materials, campaign graphics, social media assets, and print materials, all designed to fit your existing brand identity.
Can you design sponsorship proposal materials?
Yes, this is one of our core graphic design services — professional sponsorship decks and materials designed to help you win and retain sponsors.
Do the designs match our existing brand and livery?
Yes. Graphic design work is produced to align with your existing brand guidelines and livery, or as part of a wider branding project if you’re starting from scratch.
Which logo file should I use, and what should I send to a printer?
For anything on screen (websites, social media, documents), use a PNG or JPG. For anything printed or made by a third party — signage, banners, embroidery, vehicle graphics — send the vector files (EPS, AI, or PDF) so the artwork stays sharp at any size. Your logo pack also has different versions: full colour, single colour, and a white/reversed version for dark backgrounds. Pick the one that suits the background, and if you are not sure, send us the details and we will supply the right file.
Glossary
The terms that come up most on this topic, in plain English.
- Raster vs vector
- Raster images (photos) are made of pixels and blur if enlarged too far. Vector artwork (most logos) is made of maths and stays sharp at any size. We ask for vector versions of logos wherever possible.
- JPG (JPEG)
- A compressed format for photographs. Small file size, good for websites and email, but cannot have a transparent background and loses a little quality each time it is re-saved.
- PNG
- Best for logos, icons, and graphics shown on screen. Sharp edges and supports a transparent background, but files are larger than JPG, so it is not ideal for photos.
- EPS
- A vector file format printers and signwriters often ask for. If a supplier requests "vector artwork" or "an EPS of your logo", this is usually what they mean.
- AI (Adobe Illustrator)
- The editable master file for a vector logo or design. Keep it safe; it is what a designer needs to make changes later.
- A fixed-layout document format that looks the same everywhere. Used for sharing documents and for supplying print-ready artwork to a printer.
- Logo variations
- A logo pack usually contains several versions: a primary (full) logo, a secondary or stacked version, an icon-only mark, full-colour, single-colour (mono), and a reversed/white version for dark backgrounds. Use the one that fits the space and background; if unsure, ask us.
- Brand guidelines
- A short reference document setting out how your logo, colours, and fonts should be used so everything stays consistent.